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Tuesday, December 8, 2009

Sample Business Proposals And You: An Excellent Template

By John Fraser

On the lookout for new clients? In today's economic climate, there's no reason to improvise when you must write business proposals. Try picking up a sample business proposal or template, and flesh out your sample until you have an attention getting document that will win over your clients and earn you some business when you most need it.

The first step of any writing endeavor should always be pre-writing. Don't be concerned about the quality of your writing -- what you are going to be writing now is purely for your benefit; they're not going to see this, so relax and do it your own way. Through pre-writing we can start to see exactly what services we want to offer, what goals you can realistically achieve, and what qualifies you for this position more than the next worker.

Try organizing your thoughts. Break down any goals you may have into simple steps and take notes on what is needed to make each step safely. Be certain to write each of these steps in such a way as to lead the reader to the inevitable goal you stated during your pre-writing.

Start off the writing process with a simple cover letter. Make sure to use two or three paragraphs to summarize your goals -- for instance, you could write: "Our company will help you by doing x, y, and z. X number of businesses in this region do regular business with us." There's nothing wrong with elaborating on your successes. Don't ruin your chances with an exaggerating cover letter.

Next, the hard part: actually write your business proposal. Proposals are usually split into five pieces: the executive summary which states what you do and who you are, a statement of work dictating what services you plan to give your client, a list of steps to achieve your goal, a list of reasons why you are better than the next guy, and last but not least the legalese terms of your contract and payment arrangements.

Again, this is only the first draft, so take it easy on yourself and write what you would like your client to know. Imagine your target seated at the table with you. What could you tell them that would convince them to hire you?

Quality is not important at this stage. The only thing you need to worry about with the first draft is simply getting that proposal written according to correct proposal structure. Word changes, spelling and grammar fixes and combing for redundancies can all be done later.

Think about your contract terms and pricing. Look into similar companies to your own and see what they charge. If you have to find out you're overcharging people, it's best to do so when you're in front of a computer screen by yourself rather than when you're sitting down to discuss business with your client.

Rewriting begins when your first draft is finally complete. Try having a friend give your proposal a once over to see if they can find any obvious typo's or other mistakes. If you're still holding on tight to what you needed to fix and doctor up from your first draft, do so at this time.

If you've never tried role-playing, now might be a good time to start. Put on your client's shoes for a few minutes and think about how they might react to your proposal as it's written now. Can you think of anything they might complain about? Does something in the proposal seem likely to make them hesitant? Come up with tons of reasons they could refuse you, and then think of counterarguments to calm their worries.

It may be difficult, but writing a business proposal from a sample business proposal is not rocket science. Take some time to incorporate each of these steps into your working process and before long you'll produce a solid proposal that will keep the attention of your clients through a long, healthy relationship. - 23159

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