Should GM Go Through A Corporate Name Change?
There have been several businesses that have changed their names subsequent to coming under attack and falling into ruin. Some of the companies that have done that include ValuJet or now known as AirTran, Altria or as you may have formerly known it, Philip Morris, and Xe, which was once known as Blackwater. Even electronics manufacturer LG has altered its name from Lucky Goldstar to just LG and said that it stood for Lifes Good and now its doing very well with its sales of consumer electronics and appliances.
These corporations have done well with the name alteration; it is as if they are cracking what they once were and becoming a new company with a gleaming, righteous image.
Promotion professionals nationally agree that the rebranding of GM might be a respectable thing. If the goal is to try and put this company on a gigantic diet and just turn it into a less significant car manufacturing operation, Im not positive thered be that much harm in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The title isnt in good form, he stated, so they have little to misplace.
The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.
Of course, at present many GM officials are sticking to what they know and not wanting to re-brand the corporation. CEO Fritz Henderson claimed that re-branding wasnt incredibly high on his list of things to do in the company. Which is perhaps a good thing to do taking into consideration all the troubles he inherited, but couldnt rebranding be handed off to the marketing unit? After all, GM still has one of those and it actually doesnt have the money to be throwing into high-cost tv spots at the moment.
Bits and pieces of GM have by now started to be rebranded; GMAC financial services has replaced its name to Ally Bank and General Motors Asset Managemnet is currently known as Promark Global Advisors.
But, with a corporation that is as well identified as GM could it work?
I dont see anything wrong with trying to perhaps market the company differently than before, but an entire new brand could be tricky to pull off for the business. I believe that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac. - 23159
These corporations have done well with the name alteration; it is as if they are cracking what they once were and becoming a new company with a gleaming, righteous image.
Promotion professionals nationally agree that the rebranding of GM might be a respectable thing. If the goal is to try and put this company on a gigantic diet and just turn it into a less significant car manufacturing operation, Im not positive thered be that much harm in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The title isnt in good form, he stated, so they have little to misplace.
The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.
Of course, at present many GM officials are sticking to what they know and not wanting to re-brand the corporation. CEO Fritz Henderson claimed that re-branding wasnt incredibly high on his list of things to do in the company. Which is perhaps a good thing to do taking into consideration all the troubles he inherited, but couldnt rebranding be handed off to the marketing unit? After all, GM still has one of those and it actually doesnt have the money to be throwing into high-cost tv spots at the moment.
Bits and pieces of GM have by now started to be rebranded; GMAC financial services has replaced its name to Ally Bank and General Motors Asset Managemnet is currently known as Promark Global Advisors.
But, with a corporation that is as well identified as GM could it work?
I dont see anything wrong with trying to perhaps market the company differently than before, but an entire new brand could be tricky to pull off for the business. I believe that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac. - 23159

